21st October, 2014. 10:51am
Blogging 201, Day Two: Audit Your Brand
Today’s assignment: audit your brand — look at all the ways you communicate information about your blog, and make sure they’re consistent, focused, and say what you want them to say.
Bonus points: make a test blog to use as your personal playground for testing changes.
This morning, when I’ve read about today’s task, I’ve tried so hard to come up with a new, more “personalized” header. I opened Photoshop and got my hands on a couple of logos and while I cannot, for the life of me, create a brand new logo-slash-header, I managed to tweak my blog’s existing header and added a personal spin on it, as well as the blog title and subtitle.
According to the instructions for day two assignment, it said to first focus on the goal, which I think I’ve covered swiftly. As said yesterday, this blog was never meant for profit, but I think that I’ve stayed true to my mission and vision for my blog (so far). So on to instruction number two: Examine your blog from header to footer.
Well, I’ve already tweaked my sidebar yesterday, so I’m not gonna be making any more changes on that. I also won’t be making any more changes on my theme because I’ve already wrestled with this in Blogging 101 but yes, I changed my header big time. Well, not really changed it, just tweaked it; make the background transparent, customize my blog title and subtitle. I also changed my signature image, which is going to be a real work once I start changing the image on all of my posts. But to be honest, I was surprised by what I came up with. I think it looks better, right?